Conscious Lounge is a dance, media, performance and meeting space in Second Life, focused on hip hop, electronica and spoken word, as well as video and performance art. All events are free, although donations to the artist and the space are always welcome.
Tuesday, January 1, 2008
Secrets of SL Activism, 12.29.07
Second Life resident any1 Gynoid facilitated an amazing training on organizing events in Second Life. The event was well attended (nearly 40 avatars), and received lots of gushing praise! Way to go, any1!
Sorry, I was there from 8:46 to 9:04 and didn't see or hear anything of use to me. It was either painfully obvious "notify people about your meeting!," smarmy: "use your friends for advertising!," or silly: "marketing communications are MARCOMS!"
My fav: [2007/12/29 8:51] any1 Gynoid: The most significant challenge for most events is "attracting a crowd".
Uh huh. What's the point of having a crowd if you don't do anything useful?
here's the whole 18 minutes:
[2007/12/29 8:46] any1 Gynoid: let's move on..... you guys now know some powerful stuff... [2007/12/29 8:46] any1 Gynoid: FACILITATOR manages the "Meeting Process". Not the "Content". [2007/12/29 8:46] any1 Gynoid: Facilitator and Host can advertise and announce the meeting (see upcoming section). [2007/12/29 8:46] any1 Gynoid: Facilitator usually writes post-meeting memo, summarizing decisions, plans, and future meeting times/dates. [2007/12/29 8:46] any1 Gynoid: this is review [2007/12/29 8:47] any1 Gynoid: Participants own the "Content", the meeting subject matter. [2007/12/29 8:47] any1 Gynoid: PARTICIPANTS' responsibility is to be active in the discussion. No Lurkers! [2007/12/29 8:49] any1 Gynoid: somebody please post the URL... for NING... [2007/12/29 8:49] any1 Gynoid: that's where the meetings are announced [2007/12/29 8:49] Manifold Destiny: will we discuss the techniques for getting the word out about the meetings? [2007/12/29 8:49] any1 Gynoid: END OF SECTION ON CONDUCTING MEETINGS - Any Questions? [2007/12/29 8:49] any1 Gynoid: yup [2007/12/29 8:49] any1 Gynoid: that's next [2007/12/29 8:49] Manifold Destiny: (to general public :) [2007/12/29 8:49] any1 Gynoid: Moving right along.... next section.... [2007/12/29 8:49] Ludo Merit: How come the url you just gave does not work [2007/12/29 8:49] any1 Gynoid: SECRETS OF SL ACTIVISM (INTRO TO EVENT ORGANIZING) Please jump in with questions or comments! No Lurkers! [2007/12/29 8:49] Manifold Destiny: cool [2007/12/29 8:49] solidad Sugarbeet: (does anybody else need a LM for Conscious Lounge 1?) [2007/12/29 8:49] any1 Gynoid: its a fake.. just an example [2007/12/29 8:50] any1 Gynoid: OUTREACH: EMPOWERING YOU TO ATTRACT ACTIVITISTS (AN AUDIENCE) TO YOUR EVENT [2007/12/29 8:50] Manifold Destiny: hehe [2007/12/29 8:50] Hawk Greggan: So far the consensus building process parallels doing this in real life--can you say something about how you need to adapt it to the environment in SL? any spacial issues? [2007/12/29 8:50] any1 Gynoid: this is Outreach.... ... also known as marketing or advertising [2007/12/29 8:50] any1 Gynoid: No blocks are used in SL for example [2007/12/29 8:50] any1 Gynoid: much more reliance on brainstorming [2007/12/29 8:51] solidad Sugarbeet: Hawk: good question! part of what we'll be discussing afterwards is exactly that. [2007/12/29 8:51] Ludo Merit: blocks? [2007/12/29 8:51] Manifold Destiny: are there special tools in place by commonwealth for use of members? [2007/12/29 8:51] any1 Gynoid: not using blocks... you can read aabout them in the PDF .... somebody pls post that link again...thx [2007/12/29 8:51] any1 Gynoid: Let [2007/12/29 8:51] any1 Gynoid: us move on.... [2007/12/29 8:51] any1 Gynoid: Advertising [2007/12/29 8:51] any1 Gynoid: OUTREACH is the first of 4 essential event organizing skills: Outreach, Talent Management, Audio/Visual, and Greeters. [2007/12/29 8:51] any1 Gynoid: The most significant challenge for most events is "attracting a crowd". [2007/12/29 8:51] any1 Gynoid: this is key [2007/12/29 8:52] any1 Gynoid: Outreach is demand generation for your event. Allowing people to know your event exists, and asking them to participate. [2007/12/29 8:52] any1 Gynoid: a=== EMPOWERMENT: GETTING A GREAT TURNOUT FOR YOUR ACTION === [2007/12/29 8:52] any1 Gynoid: ESSENTIALS: Empowering SL people (avatars or avis) to show up for your event is 90% of success. [2007/12/29 8:52] any1 Gynoid: In other words (IOW), getting the word out to potential participants is key to having a great event. This is OUTREACH. [2007/12/29 8:52] any1 Gynoid: Priority 1: Advertise on the in-world SL Search tab for Events. [2007/12/29 8:52] Manifold Destiny: there are limits here on participants in real time events, right? [2007/12/29 8:52] any1 Gynoid: Here's how to inform the general public... [2007/12/29 8:52] any1 Gynoid: thismodule [2007/12/29 8:52] Visitor Counter 1.8: Welcome Joni Villota to the Conscious Lounge! [2007/12/29 8:52] solidad Sugarbeet: hi Joni! [2007/12/29 8:52] any1 Gynoid: 360 avis can be here at once [2007/12/29 8:53] Edmond Melnik: 360? [2007/12/29 8:53] any1 Gynoid: approx 100 per sim [2007/12/29 8:53] Joni Villota: hi sol [2007/12/29 8:53] any1 Gynoid: yup [2007/12/29 8:53] Manifold Destiny: wow, not bad. i thought it was much less [2007/12/29 8:53] any1 Gynoid: this is a very special facility [2007/12/29 8:53] JFK Peccable: 340 Any1... Hayduke lowered the limit on CW1 [2007/12/29 8:53] any1 Gynoid: and it is only available for progressive events [2007/12/29 8:53] any1 Gynoid: ic [2007/12/29 8:53] solidad Sugarbeet: Joni was one of the artists at an event that any1 and myself helped organize here on dec 1st [2007/12/29 8:53] any1 Gynoid: we had 700 avis visit that day [2007/12/29 8:53] any1 Gynoid: Priority 2: Use your affinity group to GET THE WORD OUT (viral marketing). [2007/12/29 8:53] any1 Gynoid: Viral Marketing... we will discuss [2007/12/29 8:54] any1 Gynoid: Priority 3: Advertise to ALL POSSIBLE groups using Group Notices (GN). [2007/12/29 8:54] any1 Gynoid: Priority 4: Advertise to ALL of your groups, using Group Instant Messages (Group IMs). [2007/12/29 8:54] any1 Gynoid: And finally: Spread the word to your friends and acquaintances. [2007/12/29 8:54] any1 Gynoid: LET's TAKE THESE ONE AT A TIME... shall we? [2007/12/29 8:54] any1 Gynoid: a== ACTIONABLE: Priority 1: Advertise on the in-world SL Search tab for Events. [2007/12/29 8:54] any1 Gynoid: Has everyone done this? [2007/12/29 8:54] any1 Gynoid: QUESTION: Who here has NEVER done advertising for SL public enents? [2007/12/29 8:54] Manifold Destiny: nope [2007/12/29 8:54] any1 Gynoid: ESSENTIALS: Every avi (YOU!) are empowered to advertise public events in SL. With 1 caveat. Some critical success factors: Getting Group Consensus, Writing Effective Marketing Communications (Marcom), and Posting the Advertisement! [2007/12/29 8:54] Manifold Destiny: not sure how [2007/12/29 8:54] Edmond Melnik: no [2007/12/29 8:54] Maren Recreant: Nope [2007/12/29 8:54] Joni Villota: no [2007/12/29 8:54] any1 Gynoid: ur in the right place lol [2007/12/29 8:54] any1 Gynoid: a= (Advertising Key #1 of 3) GROUP CONSENSUS - Agreement from your affinity group or coalition on date, time, duration, location, event topics, and event kind. See the Empowerment Module on Powerful Meetings for How To advice). [2007/12/29 8:55] any1 Gynoid: we learned how to do this in 1st module [2007/12/29 8:55] any1 Gynoid: a= (Advertising Key #2 of 3) MARCOM - Write a brief message calling for participation, also known as marketing communication (MARCOM). [2007/12/29 8:55] Visitor Counter 1.8: Welcome Thorne Fitzpatrick to the Conscious Lounge! [2007/12/29 8:55] any1 Gynoid: writing the marcom... advertising "copy" [2007/12/29 8:55] any1 Gynoid: there are lots of examples in your Class Notes.... [2007/12/29 8:55] any1 Gynoid: Give it a snappy title, such as SECRETS OF SL ACTIVISM: DISCUSSION (secret: sizzle sells!). [2007/12/29 8:55] Manifold Destiny: k [2007/12/29 8:55] any1 Gynoid: Then the body of the marcom should ALWAYS start with "Please Join Us!". [2007/12/29 8:55] any1 Gynoid: the magic words... Please Join Us... [2007/12/29 8:55] any1 Gynoid: The marcom body tells what the event is all about, with an emphasis on participant BENEFITS, such as "help stop a war", "discuss/learn this INTERESTING topic", "live music", "live DEEJAY", "dancing", "fun", "make new friends", etcetera (etc.) [2007/12/29 8:55] You: lol [2007/12/29 8:56] Becca Rivera: my apologies Kwai [2007/12/29 8:56] any1 Gynoid: make them drool.... if you can... with your message.... [2007/12/29 8:56] any1 Gynoid: See this Class Notes for numerous examples. [2007/12/29 8:56] any1 Gynoid: a= (Advertising Key #3 of 3) POSTING THE ADVERTISEMENT [2007/12/29 8:56] any1 Gynoid: CAVEAT: Linden Labs (LL) has rules about who can set the public event LM to which parcels. These rules include: "you may post an event on a parcel if: You personally own the parcel and it is at least 512 square meters in size. [2007/12/29 8:56] any1 Gynoid: this is the "BUT"... [2007/12/29 8:56] any1 Gynoid: The parcel is owned by a group that you are a member of, and is at least 512 square meters. The parcel is in a private island that you are on the access list of, and is at least 512 square meters. [2007/12/29 8:56] any1 Gynoid: The parcel belongs to Governor Linden and is set to show in Search Places as a Hangout. The parcel belongs to a friend, it is set to show in Search Places as a Hangout, and is at least 512 square meters. " [2007/12/29 8:56] any1 Gynoid: If you don't have the required permissions, you can always ask someone who does have them to post the marcom for you. [2007/12/29 8:56] any1 Gynoid: HOW TO POST SL PUBLIC EVENTS!!! You are welcome to try this as we continue... To Start, Please open an Internet browser window,THIS as we discuss... Go to http://www.secondlife.com and click on "Search for Events" in the left Navibar. On the events page, [2007/12/29 8:56] any1 Gynoid: Linden Labs... [2007/12/29 8:57] any1 Gynoid: won't let us advertise for events just anywhere... you need permissions (PERMS) to set the TP up in the ad [2007/12/29 8:57] any1 Gynoid: you can get the perms by joining the land group of a Group-owned parcel [2007/12/29 8:57] IM: Vivienne Cassavetes: Please join us for a 20 minute Global Meditation for Peace daily @ 8am SLT at Commonwealth 2 Peacemaker hut near the mountain skating lake. http://slurl.com/secondlife/Commonwealth%202/86/169/120 [2007/12/29 8:57] any1 Gynoid: or if the land is a hangout.... cost a little more per month... [2007/12/29 8:58] any1 Gynoid: usually I ask the land owners to advertise for me [2007/12/29 8:58] any1 Gynoid: (In some browsers) Click on "Continue to the website (not recommended)" LOL. How many people got that error page? Scroll down... the Event Posting Rules page.... click on "I Agree" button. Okies. you are there... [2007/12/29 8:58] any1 Gynoid: here is the hands on instructions [2007/12/29 8:58] any1 Gynoid: creating a new event will be posted immediately in-world to SL in a few secs. Copy your event title to "Event Name" field. Copy your marcom text body to "Description" field. Set the date. Set the time. [2007/12/29 8:58] any1 Gynoid: Always use Second Life Time (SLT). Say SLT your marcom. [2007/12/29 8:58] any1 Gynoid: Secret: I like to start events at :30, for example 8:30am SLT... less likely to get competing events. Set the duration, for example: 1 hour. [2007/12/29 8:58] any1 Gynoid: Set the category (pull down), in most cases "Discussion". Set the Location (seee CAVEAT above). [2007/12/29 8:58] any1 Gynoid: Finally! Click "Save Event" button... Done! You have published a public event in SL.... This will show on the in-world Search dialog-> Events Tab in a few seconds. Well Done! [2007/12/29 8:58] any1 Gynoid: that's it [2007/12/29 8:58] any1 Gynoid: its easy once you've done it a few times [2007/12/29 8:59] any1 Gynoid: start at www.secondlife.com [2007/12/29 8:59] any1 Gynoid: and navigate to Events [2007/12/29 8:59] any1 Gynoid: then Add Event [2007/12/29 8:59] any1 Gynoid: and onwards... [2007/12/29 8:59] any1 Gynoid: Note: We use a central coordinating location for most events, where we have perms. Then we can TP our participants to remote locations from there. [2007/12/29 8:59] any1 Gynoid: we do complex events like this... Monster Events... we call them [2007/12/29 8:59] any1 Gynoid: For complex events, we recommend that you post events for each hour... up to 5 postings per avi per day are allowed... use multiple people, if necessary. [2007/12/29 8:59] any1 Gynoid: Ideally, do all this at least 4 days prior to the event. Or at the last minute if you have to.... [2007/12/29 9:00] any1 Gynoid: embarrassing... i get stuck doing the last minute stuff alot lol [2007/12/29 9:00] any1 Gynoid: ANY QUESTIONS??? Then let's discuss the next topic... [2007/12/29 9:00] any1 Gynoid: a== ACTIONABLE: Priority 2: Use your affinity group(s) to GET THE WORD OUT (viral marketing... means that you are asking them to send it to their own groups and friends on your behalf, and their friends too etc.). [2007/12/29 9:00] any1 Gynoid: VIRAL MARKETING [2007/12/29 9:00] any1 Gynoid: We suggest that you send a Group Notice or IM to your best friends and groups requesting them to GET THE WORD OUT.... include an editied version of your marcom from above. [2007/12/29 9:00] any1 Gynoid: Ideally do this at least 1 day before the event. [2007/12/29 9:00] any1 Gynoid: ANY QUESTIONS??? Then let's can discuss the next topic... [2007/12/29 9:00] Manifold Destiny: affinity groups? [2007/12/29 9:00] any1 Gynoid: Simple idea... your friends are your best resource for advertising [2007/12/29 9:01] solidad Sugarbeet: any1, one sec [2007/12/29 9:01] any1 Gynoid: group of friends... common interest = AG [2007/12/29 9:01] Manifold Destiny: k [2007/12/29 9:01] solidad Sugarbeet: is that clear for folks? [2007/12/29 9:01] solidad Sugarbeet: this is important [2007/12/29 9:01] any1 Gynoid: I'll try to pace this better [2007/12/29 9:01] any1 Gynoid: jump right in and ask questions... [2007/12/29 9:01] any1 Gynoid: a== ACTIONABLE: Priority 3: Advertise to ALL POSSIBLE groups using Group Notices (GN). [2007/12/29 9:01] solidad Sugarbeet: thanks, any1 [2007/12/29 9:01] any1 Gynoid: GN = Group Notice [2007/12/29 9:02] any1 Gynoid: GROUP NOTICES (GN) are the preferred advertising mechanism for sending marcom to SL groups. GNs reach ALL members, online and off. And create a permanent GN record in the group's profile. [2007/12/29 9:02] any1 Gynoid: use GN's whenever possible... [2007/12/29 9:02] any1 Gynoid: GNs can have an attachments. Typically a LM.. I prefer to attach a Notecard (NC) because I can embed the LM in the notecard... and include other info such as the event schedule... info about performers.... textures (images)... up to several dozen pages. [2007/12/29 9:02] any1 Gynoid: attach a LM = Land Mark... [2007/12/29 9:02] any1 Gynoid: to GNs [2007/12/29 9:02] any1 Gynoid: GN Essential 1) ASK FOR PERMISSION... Make sure that the groups owners know you and approve of your advertizing to their groups. This applies to GNs and Group IMs. [2007/12/29 9:02] Manifold Destiny: group notices only go to group to which you are a member, right? [2007/12/29 9:02] solidad Sugarbeet: yes [2007/12/29 9:02] any1 Gynoid: Don't GN or Group IM without permission [2007/12/29 9:02] any1 Gynoid: yes [2007/12/29 9:03] any1 Gynoid: befriend the group owners... and get their permission... very important [2007/12/29 9:03] any1 Gynoid: GN Essential 2) HOW TO SEND GNs: (Assuming you have perms) In the chat window, "Contacts" tab, then "Groups" subtab (see left upper corner of dialog)... Click on a Group to select.... then click the Info button (right side).... [2007/12/29 9:03] any1 Gynoid: Hands On is here..... [2007/12/29 9:03] any1 Gynoid: Group Profile opens... In the group dialog... Click the "Notices" tab along the top.... If you have perms there will be a button there called "Create New Notice" click it... type or paste the Subject of the GN [2007/12/29 9:03] any1 Gynoid: (keep this short)... then type or paste the Message (this is your marcom pitch)... then from inventory, drag and drop your attachment (i.e. LM or NC) to the Group Profile... [2007/12/29 9:03] any1 Gynoid: Recheck that you have Subject, Message, and Attachment .... then Click "Send Notice" button.... POOF! You did it! [2007/12/29 9:03] any1 Gynoid: that's all there is to it [2007/12/29 9:03] Str8 Masala: great tactic [2007/12/29 9:03] any1 Gynoid: thx Str8! [2007/12/29 9:04] any1 Gynoid: we have a new group... SL Activists... you can practice this [2007/12/29 9:04] any1 Gynoid: GNs are enabled.... [2007/12/29 9:04] any1 Gynoid: you can also invite other members to it... [2007/12/29 9:04] any1 Gynoid: SECRET: Your outreach message should include one or more really good reasons why someone should TP and attend your event. The key question your marcom should answer is "What's In It For Me (WIIFM)"... [2007/12/29 9:04] solidad Sugarbeet: the trick with this is to hit enough groups that you get your message out
I am trying to be constructive. Maybe there was a point and I missed it. Where are the links to the relevant material? Let me know and I'll have another look.
3 comments:
Sorry, I was there from 8:46 to 9:04 and didn't see or hear anything of use to me. It was either painfully obvious "notify people about your meeting!," smarmy: "use your friends for advertising!," or silly: "marketing communications are MARCOMS!"
My fav: [2007/12/29 8:51] any1 Gynoid: The most significant challenge for most events is "attracting a crowd".
Uh huh. What's the point of having a crowd if you don't do anything useful?
here's the whole 18 minutes:
[2007/12/29 8:46] any1 Gynoid: let's move on..... you guys now know some powerful stuff...
[2007/12/29 8:46] any1 Gynoid: FACILITATOR manages the "Meeting Process". Not the "Content".
[2007/12/29 8:46] any1 Gynoid: Facilitator and Host can advertise and announce the meeting (see upcoming section).
[2007/12/29 8:46] any1 Gynoid: Facilitator usually writes post-meeting memo, summarizing decisions, plans, and future meeting times/dates.
[2007/12/29 8:46] any1 Gynoid: this is review
[2007/12/29 8:47] any1 Gynoid: Participants own the "Content", the meeting subject matter.
[2007/12/29 8:47] any1 Gynoid: PARTICIPANTS' responsibility is to be active in the discussion. No Lurkers!
[2007/12/29 8:49] any1 Gynoid: somebody please post the URL... for NING...
[2007/12/29 8:49] any1 Gynoid: that's where the meetings are announced
[2007/12/29 8:49] Manifold Destiny: will we discuss the techniques for getting the word out about the meetings?
[2007/12/29 8:49] any1 Gynoid: END OF SECTION ON CONDUCTING MEETINGS - Any Questions?
[2007/12/29 8:49] any1 Gynoid: yup
[2007/12/29 8:49] any1 Gynoid: that's next
[2007/12/29 8:49] Manifold Destiny: (to general public :)
[2007/12/29 8:49] any1 Gynoid: Moving right along.... next section....
[2007/12/29 8:49] Ludo Merit: How come the url you just gave does not work
[2007/12/29 8:49] any1 Gynoid: SECRETS OF SL ACTIVISM (INTRO TO EVENT ORGANIZING) Please jump in with questions or comments! No Lurkers!
[2007/12/29 8:49] Manifold Destiny: cool
[2007/12/29 8:49] solidad Sugarbeet: (does anybody else need a LM for Conscious Lounge 1?)
[2007/12/29 8:49] any1 Gynoid: its a fake.. just an example
[2007/12/29 8:50] any1 Gynoid: OUTREACH: EMPOWERING YOU TO ATTRACT ACTIVITISTS (AN AUDIENCE) TO YOUR EVENT
[2007/12/29 8:50] Manifold Destiny: hehe
[2007/12/29 8:50] Hawk Greggan: So far the consensus building process parallels doing this in real life--can you say something about how you need to adapt it to the environment in SL? any spacial issues?
[2007/12/29 8:50] any1 Gynoid: this is Outreach.... ... also known as marketing or advertising
[2007/12/29 8:50] any1 Gynoid: No blocks are used in SL for example
[2007/12/29 8:50] any1 Gynoid: much more reliance on brainstorming
[2007/12/29 8:51] solidad Sugarbeet: Hawk: good question! part of what we'll be discussing afterwards is exactly that.
[2007/12/29 8:51] Ludo Merit: blocks?
[2007/12/29 8:51] Manifold Destiny: are there special tools in place by commonwealth for use of members?
[2007/12/29 8:51] any1 Gynoid: not using blocks... you can read aabout them in the PDF .... somebody pls post that link again...thx
[2007/12/29 8:51] any1 Gynoid: Let
[2007/12/29 8:51] any1 Gynoid: us move on....
[2007/12/29 8:51] any1 Gynoid: Advertising
[2007/12/29 8:51] any1 Gynoid: OUTREACH is the first of 4 essential event organizing skills: Outreach, Talent Management, Audio/Visual, and Greeters.
[2007/12/29 8:51] any1 Gynoid: The most significant challenge for most events is "attracting a crowd".
[2007/12/29 8:51] any1 Gynoid: this is key
[2007/12/29 8:52] any1 Gynoid: Outreach is demand generation for your event. Allowing people to know your event exists, and asking them to participate.
[2007/12/29 8:52] any1 Gynoid: a=== EMPOWERMENT: GETTING A GREAT TURNOUT FOR YOUR ACTION ===
[2007/12/29 8:52] any1 Gynoid: ESSENTIALS: Empowering SL people (avatars or avis) to show up for your event is 90% of success.
[2007/12/29 8:52] any1 Gynoid: In other words (IOW), getting the word out to potential participants is key to having a great event. This is OUTREACH.
[2007/12/29 8:52] any1 Gynoid: Priority 1: Advertise on the in-world SL Search tab for Events.
[2007/12/29 8:52] Manifold Destiny: there are limits here on participants in real time events, right?
[2007/12/29 8:52] any1 Gynoid: Here's how to inform the general public...
[2007/12/29 8:52] any1 Gynoid: thismodule
[2007/12/29 8:52] Visitor Counter 1.8: Welcome Joni Villota to the Conscious Lounge!
[2007/12/29 8:52] solidad Sugarbeet: hi Joni!
[2007/12/29 8:52] any1 Gynoid: 360 avis can be here at once
[2007/12/29 8:53] Edmond Melnik: 360?
[2007/12/29 8:53] any1 Gynoid: approx 100 per sim
[2007/12/29 8:53] Joni Villota: hi sol
[2007/12/29 8:53] any1 Gynoid: yup
[2007/12/29 8:53] Manifold Destiny: wow, not bad. i thought it was much less
[2007/12/29 8:53] any1 Gynoid: this is a very special facility
[2007/12/29 8:53] JFK Peccable: 340 Any1... Hayduke lowered the limit on CW1
[2007/12/29 8:53] any1 Gynoid: and it is only available for progressive events
[2007/12/29 8:53] any1 Gynoid: ic
[2007/12/29 8:53] solidad Sugarbeet: Joni was one of the artists at an event that any1 and myself helped organize here on dec 1st
[2007/12/29 8:53] any1 Gynoid: we had 700 avis visit that day
[2007/12/29 8:53] any1 Gynoid: Priority 2: Use your affinity group to GET THE WORD OUT (viral marketing).
[2007/12/29 8:53] any1 Gynoid: Viral Marketing... we will discuss
[2007/12/29 8:54] any1 Gynoid: Priority 3: Advertise to ALL POSSIBLE groups using Group Notices (GN).
[2007/12/29 8:54] any1 Gynoid: Priority 4: Advertise to ALL of your groups, using Group Instant Messages (Group IMs).
[2007/12/29 8:54] any1 Gynoid: And finally: Spread the word to your friends and acquaintances.
[2007/12/29 8:54] any1 Gynoid: LET's TAKE THESE ONE AT A TIME... shall we?
[2007/12/29 8:54] any1 Gynoid: a== ACTIONABLE: Priority 1: Advertise on the in-world SL Search tab for Events.
[2007/12/29 8:54] any1 Gynoid: Has everyone done this?
[2007/12/29 8:54] any1 Gynoid: QUESTION: Who here has NEVER done advertising for SL public enents?
[2007/12/29 8:54] Manifold Destiny: nope
[2007/12/29 8:54] any1 Gynoid: ESSENTIALS: Every avi (YOU!) are empowered to advertise public events in SL. With 1 caveat. Some critical success factors: Getting Group Consensus, Writing Effective Marketing Communications (Marcom), and Posting the Advertisement!
[2007/12/29 8:54] Manifold Destiny: not sure how
[2007/12/29 8:54] Edmond Melnik: no
[2007/12/29 8:54] Maren Recreant: Nope
[2007/12/29 8:54] Joni Villota: no
[2007/12/29 8:54] any1 Gynoid: ur in the right place lol
[2007/12/29 8:54] any1 Gynoid: a= (Advertising Key #1 of 3) GROUP CONSENSUS - Agreement from your affinity group or coalition on date, time, duration, location, event topics, and event kind. See the Empowerment Module on Powerful Meetings for How To advice).
[2007/12/29 8:55] any1 Gynoid: we learned how to do this in 1st module
[2007/12/29 8:55] any1 Gynoid: a= (Advertising Key #2 of 3) MARCOM - Write a brief message calling for participation, also known as marketing communication (MARCOM).
[2007/12/29 8:55] Visitor Counter 1.8: Welcome Thorne Fitzpatrick to the Conscious Lounge!
[2007/12/29 8:55] any1 Gynoid: writing the marcom... advertising "copy"
[2007/12/29 8:55] any1 Gynoid: there are lots of examples in your Class Notes....
[2007/12/29 8:55] any1 Gynoid: Give it a snappy title, such as SECRETS OF SL ACTIVISM: DISCUSSION (secret: sizzle sells!).
[2007/12/29 8:55] Manifold Destiny: k
[2007/12/29 8:55] any1 Gynoid: Then the body of the marcom should ALWAYS start with "Please Join Us!".
[2007/12/29 8:55] any1 Gynoid: the magic words... Please Join Us...
[2007/12/29 8:55] any1 Gynoid: The marcom body tells what the event is all about, with an emphasis on participant BENEFITS, such as "help stop a war", "discuss/learn this INTERESTING topic", "live music", "live DEEJAY", "dancing", "fun", "make new friends", etcetera (etc.)
[2007/12/29 8:55] You: lol
[2007/12/29 8:56] Becca Rivera: my apologies Kwai
[2007/12/29 8:56] any1 Gynoid: make them drool.... if you can... with your message....
[2007/12/29 8:56] any1 Gynoid: See this Class Notes for numerous examples.
[2007/12/29 8:56] any1 Gynoid: a= (Advertising Key #3 of 3) POSTING THE ADVERTISEMENT
[2007/12/29 8:56] any1 Gynoid: CAVEAT: Linden Labs (LL) has rules about who can set the public event LM to which parcels. These rules include: "you may post an event on a parcel if: You personally own the parcel and it is at least 512 square meters in size.
[2007/12/29 8:56] any1 Gynoid: this is the "BUT"...
[2007/12/29 8:56] any1 Gynoid: The parcel is owned by a group that you are a member of, and is at least 512 square meters. The parcel is in a private island that you are on the access list of, and is at least 512 square meters.
[2007/12/29 8:56] any1 Gynoid: The parcel belongs to Governor Linden and is set to show in Search Places as a Hangout. The parcel belongs to a friend, it is set to show in Search Places as a Hangout, and is at least 512 square meters. "
[2007/12/29 8:56] any1 Gynoid: If you don't have the required permissions, you can always ask someone who does have them to post the marcom for you.
[2007/12/29 8:56] any1 Gynoid: HOW TO POST SL PUBLIC EVENTS!!! You are welcome to try this as we continue... To Start, Please open an Internet browser window,THIS as we discuss... Go to http://www.secondlife.com and click on "Search for Events" in the left Navibar. On the events page,
[2007/12/29 8:56] any1 Gynoid: Linden Labs...
[2007/12/29 8:57] any1 Gynoid: won't let us advertise for events just anywhere... you need permissions (PERMS) to set the TP up in the ad
[2007/12/29 8:57] any1 Gynoid: you can get the perms by joining the land group of a Group-owned parcel
[2007/12/29 8:57] IM: Vivienne Cassavetes: Please join us for a 20 minute Global Meditation for Peace daily @ 8am SLT at Commonwealth 2 Peacemaker hut near the mountain skating lake. http://slurl.com/secondlife/Commonwealth%202/86/169/120
[2007/12/29 8:57] any1 Gynoid: or if the land is a hangout.... cost a little more per month...
[2007/12/29 8:58] any1 Gynoid: usually I ask the land owners to advertise for me
[2007/12/29 8:58] any1 Gynoid: (In some browsers) Click on "Continue to the website (not recommended)" LOL. How many people got that error page? Scroll down... the Event Posting Rules page.... click on "I Agree" button. Okies. you are there...
[2007/12/29 8:58] any1 Gynoid: here is the hands on instructions
[2007/12/29 8:58] any1 Gynoid: creating a new event will be posted immediately in-world to SL in a few secs. Copy your event title to "Event Name" field. Copy your marcom text body to "Description" field. Set the date. Set the time.
[2007/12/29 8:58] any1 Gynoid: Always use Second Life Time (SLT). Say SLT your marcom.
[2007/12/29 8:58] any1 Gynoid: Secret: I like to start events at :30, for example 8:30am SLT... less likely to get competing events. Set the duration, for example: 1 hour.
[2007/12/29 8:58] any1 Gynoid: Set the category (pull down), in most cases "Discussion". Set the Location (seee CAVEAT above).
[2007/12/29 8:58] any1 Gynoid: Finally! Click "Save Event" button... Done! You have published a public event in SL.... This will show on the in-world Search dialog-> Events Tab in a few seconds. Well Done!
[2007/12/29 8:58] any1 Gynoid: that's it
[2007/12/29 8:58] any1 Gynoid: its easy once you've done it a few times
[2007/12/29 8:59] any1 Gynoid: start at www.secondlife.com
[2007/12/29 8:59] any1 Gynoid: and navigate to Events
[2007/12/29 8:59] any1 Gynoid: then Add Event
[2007/12/29 8:59] any1 Gynoid: and onwards...
[2007/12/29 8:59] any1 Gynoid: Note: We use a central coordinating location for most events, where we have perms. Then we can TP our participants to remote locations from there.
[2007/12/29 8:59] any1 Gynoid: we do complex events like this... Monster Events... we call them
[2007/12/29 8:59] any1 Gynoid: For complex events, we recommend that you post events for each hour... up to 5 postings per avi per day are allowed... use multiple people, if necessary.
[2007/12/29 8:59] any1 Gynoid: Ideally, do all this at least 4 days prior to the event. Or at the last minute if you have to....
[2007/12/29 9:00] any1 Gynoid: embarrassing... i get stuck doing the last minute stuff alot lol
[2007/12/29 9:00] any1 Gynoid: ANY QUESTIONS??? Then let's discuss the next topic...
[2007/12/29 9:00] any1 Gynoid: a== ACTIONABLE: Priority 2: Use your affinity group(s) to GET THE WORD OUT (viral marketing... means that you are asking them to send it to their own groups and friends on your behalf, and their friends too etc.).
[2007/12/29 9:00] any1 Gynoid: VIRAL MARKETING
[2007/12/29 9:00] any1 Gynoid: We suggest that you send a Group Notice or IM to your best friends and groups requesting them to GET THE WORD OUT.... include an editied version of your marcom from above.
[2007/12/29 9:00] any1 Gynoid: Ideally do this at least 1 day before the event.
[2007/12/29 9:00] any1 Gynoid: ANY QUESTIONS??? Then let's can discuss the next topic...
[2007/12/29 9:00] Manifold Destiny: affinity groups?
[2007/12/29 9:00] any1 Gynoid: Simple idea... your friends are your best resource for advertising
[2007/12/29 9:01] solidad Sugarbeet: any1, one sec
[2007/12/29 9:01] any1 Gynoid: group of friends... common interest = AG
[2007/12/29 9:01] Manifold Destiny: k
[2007/12/29 9:01] solidad Sugarbeet: is that clear for folks?
[2007/12/29 9:01] solidad Sugarbeet: this is important
[2007/12/29 9:01] any1 Gynoid: I'll try to pace this better
[2007/12/29 9:01] any1 Gynoid: jump right in and ask questions...
[2007/12/29 9:01] any1 Gynoid: a== ACTIONABLE: Priority 3: Advertise to ALL POSSIBLE groups using Group Notices (GN).
[2007/12/29 9:01] solidad Sugarbeet: thanks, any1
[2007/12/29 9:01] any1 Gynoid: GN = Group Notice
[2007/12/29 9:02] any1 Gynoid: GROUP NOTICES (GN) are the preferred advertising mechanism for sending marcom to SL groups. GNs reach ALL members, online and off. And create a permanent GN record in the group's profile.
[2007/12/29 9:02] any1 Gynoid: use GN's whenever possible...
[2007/12/29 9:02] any1 Gynoid: GNs can have an attachments. Typically a LM.. I prefer to attach a Notecard (NC) because I can embed the LM in the notecard... and include other info such as the event schedule... info about performers.... textures (images)... up to several dozen pages.
[2007/12/29 9:02] any1 Gynoid: attach a LM = Land Mark...
[2007/12/29 9:02] any1 Gynoid: to GNs
[2007/12/29 9:02] any1 Gynoid: GN Essential 1) ASK FOR PERMISSION... Make sure that the groups owners know you and approve of your advertizing to their groups. This applies to GNs and Group IMs.
[2007/12/29 9:02] Manifold Destiny: group notices only go to group to which you are a member, right?
[2007/12/29 9:02] solidad Sugarbeet: yes
[2007/12/29 9:02] any1 Gynoid: Don't GN or Group IM without permission
[2007/12/29 9:02] any1 Gynoid: yes
[2007/12/29 9:03] any1 Gynoid: befriend the group owners... and get their permission... very important
[2007/12/29 9:03] any1 Gynoid: GN Essential 2) HOW TO SEND GNs: (Assuming you have perms) In the chat window, "Contacts" tab, then "Groups" subtab (see left upper corner of dialog)... Click on a Group to select.... then click the Info button (right side)....
[2007/12/29 9:03] any1 Gynoid: Hands On is here.....
[2007/12/29 9:03] any1 Gynoid: Group Profile opens... In the group dialog... Click the "Notices" tab along the top.... If you have perms there will be a button there called "Create New Notice" click it... type or paste the Subject of the GN
[2007/12/29 9:03] any1 Gynoid: (keep this short)... then type or paste the Message (this is your marcom pitch)... then from inventory, drag and drop your attachment (i.e. LM or NC) to the Group Profile...
[2007/12/29 9:03] any1 Gynoid: Recheck that you have Subject, Message, and Attachment .... then Click "Send Notice" button.... POOF! You did it!
[2007/12/29 9:03] any1 Gynoid: that's all there is to it
[2007/12/29 9:03] Str8 Masala: great tactic
[2007/12/29 9:03] any1 Gynoid: thx Str8!
[2007/12/29 9:04] any1 Gynoid: we have a new group... SL Activists... you can practice this
[2007/12/29 9:04] any1 Gynoid: GNs are enabled....
[2007/12/29 9:04] any1 Gynoid: you can also invite other members to it...
[2007/12/29 9:04] any1 Gynoid: SECRET: Your outreach message should include one or more really good reasons why someone should TP and attend your event. The key question your marcom should answer is "What's In It For Me (WIIFM)"...
[2007/12/29 9:04] solidad Sugarbeet: the trick with this is to hit enough groups that you get your message out
Constructive criticism, that's always what I like to hear. ;-D
I am trying to be constructive. Maybe there was a point and I missed it. Where are the links to the relevant material? Let me know and I'll have another look.
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